This is a newspaper entirely owned by BAM Media and it has been in circulation since 2006. It is a free newspaper that is distributed countrywide. It is highly competitive and has become a favourite of many Basotho in their private capacity, as well as businesses in general. Visit Website

BRIEF PROFILE

Background

Informative newspaper was first published in July 2006 and has already gained amazing recognition since then. The paper content is directed to the corporate society being workers at all levels of life. The paper boasts a contemporary style with full color print, A3 size, in-house layouts and graphics designs. The paper therefore appeals to a broad corporate readership. No newspaper like it is available today.

Mission

Informative newspaper team has a commitment to be a platform to profile businesses and successful people in the business industry who can become role models to other people. Through advertorials, commercials and editorial content, the paper is a vessel to inform people about the corporate principles while also encouraging interaction among individuals as business people.

Objectives

• To unearth possible business opportunities and ideas for Basotho to utilize.
• To become a strong marketing and promotion tool for the local business industry.
• To help workforces to unleash their potentials in their respective work areas.
• To distribute information on products and service availability to potential customers.

Keys to success

• Attaining targeted circulation levels and coverage demanded by advertisers.
• Having quality editorial content in each issue.
• Making all production and distribution dates on time for every issue.
• Carefully monitoring response rates of all media executions.

Distribution and Circulation

Informative is currently distributed throughout Lesotho with a larger readership based in Maseru. The circulation is up to10,000 copies per issue depending on the reader’s demands.

Marketing

The newspaper is marketed via direct marketing and through established distribution channels. Marketing tools include internet, billboards, pamphlets, banners, telephone directory and radio.

Pricing

Given for FREE.

Distributuion

Countrywide. All the ten districts of Lesotho..

Office facilities

The office is fully equipped and functional. All business, management and editorial functions are performed at office. Printing is outsourced.